Country music’s King George Strait is adding a fresh notch to his belt. The King of Country just unveiled a brand-new collaboration with Justin Boots, and fans are already lining up to get their hands on a pair.
In a story from Parade magazine:
In a personal Instagram video, Strait told fans, “Hey y’all, George Strait here. I’m proud to team up with Justin on my brand-new collection of exotic boots. We’ve got two new fish boots, we’ve got three new Caiman boots, all built with the quality and comfort you expect from Justin. They’re available now at JustinBoots.com or retailers nationwide. So check ’em out, I know you’re gonna love ’em.”
Justin Boots doubled down in their caption, writing: “The King of Country Music has spoken 🗣️🗣️🗣️.”
The collection is built to transition seamlessly from long workdays to weekend outings. And in true Strait fashion, it comes with heart: a portion of every purchase supports the Justin Cowboy Crisis Fund, which provides financial assistance to professional rodeo athletes in need.
This isn’t the first time Strait has stepped into the fashion and lifestyle space. Fans will remember his long-running Wrangler jeans partnership, as well as his own line of tequila, Código 1530. But the Justin Boots line feels especially personal, tapping into the cowboy authenticity Strait has carried through his decades-long career.
Strait, who was recently announced as a 2026 inductee into the Texas Songwriters Hall of Fame and also celebrated the 30th anniversary of his greatest hits album Strait Out of the Box, continues to prove that at 72, his influence is as strong as ever.
Check them out here.
Photo By Bede735 – Own work, CC BY-SA 3.0
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